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Customer Service > Submit Logo for Custom Slipp-Nott Set
File Types for Custom Logos
What file types can I submit for a custom logo?
Please submit vector based files. These files are Adobe Illustrator (.ai),
Freehand (.fh), Encapsulated Postscript (.eps) and Window Metafile (.wmf).
How can I tell whether it is a vector file or not?
You cannot tell for sure unless you open the file in a graphics program but
one good indication is that the file size is usually very small, usually
under 200k and sometimes as small as 50k.
Why can't you just use what I give you?
We could but we won't. We want to print the highest quality
image possible and for logos, vector files are the best way to go. So while
you can use small
jpgs or gifs to print out a business card or a letter head, you cannot use
them to print out an image that is 15" x 18" or larger. In addition
to what was already mentioned, bitmapped files are extremely difficult to color
match without ICC profiles. Vector files are much easier to get to print the
colors you are looking for.
These files both look and print the same if printed and viewed at this size.
When scaled up just 300% it is very easy to see the difference. Keep in mind that these images are only about 4 inches wide and logos on a small base are 15 inches wide.
This is 1800% magnification.